I thought of this while putting up the recent recipe, Cheesy Sloppy Joe Burgers. That recipe I found called for Velveeta cheese, which cannot even be labeled as cheese, it is called a “Pasteurized Prepared Cheese Product”. Here is the ingredients: Milk, whey, skim milk, milk protein concentrate, water, milkfat, whey protein concentrate, sodium phosphate, modified food starch; contains less than 2% of: salt, calcium phosphate, dried corn syrup, canola oil, malto dextrin, lactic acid, sorbic acid as a preservative, sodium alginate, sodium citrate, cheese culture, enzymes, apocarotenal (color), annatto (color).
Now in Thailand, I have never seen Velveeta cheese, but I have seen dozens and dozens of “cheese products” mainly being the packaged slices, labeled as Cheddar slices, Swiss Slices, Hamburger slices, etc. All of those contain pretty much what the Velveeta has in it, all processed.
I buy my cheese at Tesco, Mainland brand Cheddar, Edam, Swiss, it is imported from Australia. Here is there ingredients: Pasteurized cow’s milk, salt, natural cheese cultures, vegetarian rennet. That is it. World of difference on taste.
Think of Kraft Macaroni and Cheese in the box. First thing that comes to mind is powdered cheese, that alone is a turn off. The second noticeable thing is the color. Cheddar cheese is not fluorescent orange! That is coloring and processing to make it that color to make it appeal to mainly kids. Real Cheddar is a pale yellow.
Think of this the next time you buy cheese.